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Friday, March 1, 2002
TECH TALK: Blogging: Corporate and Community Blogs
Besides the personal blogs that we have discussed so far, blogs can also be used within corporates and communities. Within corporates, blogs can serve as knowledge management platforms. John Robb (blog) elaborates on the use of blogs within corporates in the context of the real-time enterprise: Within corporations, the applicability of real-time data, centers on its ability to make the enterprise more informed and responsive within shorter time frames. It also means that data once locked in application silos is now dispersed in a way that enables individuals to contribute to a correction or amplification of a trend without specific guidance. It democratizes the information flow and flattens the hierarchy by widening the circle of those "in the know." It also ensures that those with senior management responsibilities are informed in a more timely fashion than previously practiced. Blogs naturally foster a community. Writes Chris Ashley in Berkeley Computing and Commuications (Fall 2001 issue): Typically, weblogging takes place within a community of other webloggers who share a common interest. These communities may be very loosely or closely associated, ranging, for example, from a circle of friends sharing day-to-day information, to a group of fifteen people working collaboratively on a project, or to hundreds of people who share a larger general interest. For the most part the community is the primary audience, and the weblogger quite likely has two roles, being both a writer for this community Blogs can be used by clusters of small and medium enterprises (SMEs) to create a shared knowledge base. Blogging by "SME Clusters" can become one way to institutionalise knowledge. These community blogs can get SMEs out of their silos and make them members of a network which can give them greater clout and newer growth opportunities. Individually, SMEs may have limited The currency of blogging communities is awareness. It flows within these communities, and increasingly (thanks to RSS channels and cross-posting APIs) it flows across them, too. This mode of communication can resemble e-mail, yet differs from e-mail in ways that are important but hard to describe. Nevertheless, I'll try. E-mail is a message addressed to a person or group, whereas blogging is a message addressed to a space. The relationship of people to spaces is many-to-many, and fluid. Blogging communities wired together with publish/subscribe technology form knowledge networks, and the people joined to those networks are the routers. What happens in a network whose routing function is governed by human intelligence? Lots of people, me included, expect powerful emergent behaviors. But we won't know until the phenomenon reaches critical mass. |