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>Web surfer could feasibly ask: "What do people >think about the new Sony CyberShot digital camera?"
No, web surfer would google for !
>answer to the question: "How have mentions of my >brand changed over the last six months?"
No again. Marketers would go to Google for google Zeitgeist!
Posted by rgAdding a time axis to the search space makes a lot of sense. The only problem is the time axis has to be based on context and not just pure keyword and this can then reduce the information overload probem to some extent.
Reviews about products play an important role. Sites like Amazon provide an extensive platform for product reviews. And when I as a consumer want to buy a Sony Cybershot Digital camera, I would be interested not just in price but also in knowing if its worth to buy that camera. And reviews are a powerful mechanism to know the worth.
On the other end, marketers can make use of the reviews sent by the cutomers to know the weak and strong points of their products or compare against other products.
Time axis is not just limited to reviews or marketing but it has to become the core of search engine providing contextual information spanning from events, news, history, arts culture, scientific research and others.
If one compares RSS with the current web, then I view RSS provides information on a time axis with the context of time being hidden in the semantics of RSS. A user gets updated information which is relevant to current time. But if you store the way RSS has changed over time and contextualise it, then you get a time axis of how some part of internet is changing!!
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