Monday, December 8, 2003
Yahoo's Plan to Fight Spam

Wired News reports:


Under Yahoo's new architecture, a system sending an e-mail message would embed a secure, private key in a message header. The receiving system would check the Internet's Domain Name System for the public key registered to the sending domain.

If the public key is able to decrypt the private key embedded in the message, then the e-mail is considered authentic and can be delivered. If not, then the message is assumed not to be an authentic one from the sender and is blocked.

"One of the core problems with spam is we don't know, Yahoo doesn't know, the user doesn't know ... if it really came from the party who it says it came from," Brad Garlinghouse, vice president for communication products at Yahoo, told Reuters. "What we're proposing here is to re-engineer the way the Internet works with regard to the authentication of e-mail."

Software | PermaLink

Comments


Check out this post by Martin Geddes on Spam, title 'Crazy thought about spam'
http://www.telepocalypse.net/archives/000182.html

Also read his solutions on spam where he argues that spam is a problem because of absence of brand equity.

http://www.telepocalypse.net/archives/000028.html

Posted by: Rajan on December 8, 2003 12:47 PM

ISP's and anyone else running a mailserver have the option of turning on authentication (SMTP AUTH) so that one has to authenticate before being able to send an email. If ISP's haven't bothered to enforce this I see little reason why they would implement the Yahoo initiative.

So I don't think this will go anywhere at all. Not to mention that Yahoo is doing this on their own with little or no input from anyone else.

Posted by: Tim A on December 8, 2003 08:11 PM
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